Articles

For Indonesian brands, collaborating with Chinese influencers may provide access to a new audience, but gaining a foothold with Chinese consumers is not always easy. For any brand that wishes to enter...

Finding Indonesian KOLs is easy, but finding the right ones is where it gets complicated. A KOL’s follower count can tell you how many people they might reach. It cannot tell you whether those people...

As influencer marketing becomes a core part of many brands’ marketing strategies, choosing the right agency has become just as important as choosing the right creators. Today, many brands use...

Indonesia has become an increasingly attractive market for global brands, and its digital landscape is one of the biggest reasons why. According to DataReportal, Indonesia had 143 million social media...

Entering a new market is rarely as simple as translating your website or launching ads in another language. While digital channels make it easier than ever to reach international audiences, building...

Finding an influencer is easy. Finding the right influencer is where many brands get it wrong. It’s common to focus on follower count, content style, or pricing when evaluating influencers...

The traditional influencer playbook is changing, whether we like it or not. A lot of brands still approach influencer marketing the same way they did a few years ago: allocate most of the budget to...

Try spending 5 minutes on TikTok, and you’ll see it: a creator showing off a gadget or a skincare serum with a small yellow basket pinned to the bottom left of the screen. That’s not just a feature;...

With many brands with different campaigns all over social media, it’s actually the loudest voice that rarely wins. If you’ve spent any time on TikTok or Instagram lately, you’ve likely felt it, that...