Articles

Entering a new market is rarely as simple as translating your website or launching ads in another language. While digital channels make it easier than ever to reach international audiences, building...

Finding an influencer is easy. Finding the right influencer is where many brands get it wrong. It’s common to focus on follower count, content style, or pricing when evaluating influencers...

The traditional influencer playbook is changing, whether we like it or not. A lot of brands still approach influencer marketing the same way they did a few years ago: allocate most of the budget to...

Try spending 5 minutes on TikTok, and you’ll see it: a creator showing off a gadget or a skincare serum with a small yellow basket pinned to the bottom left of the screen. That’s not just a feature;...

With many brands with different campaigns all over social media, it’s actually the loudest voice that rarely wins. If you’ve spent any time on TikTok or Instagram lately, you’ve likely felt it, that...

Expanding your brand into new territories is no longer about luck; it will be more about a repeatable and tactical process. When you move products across borders, you are not just shipping goods; you...

Expanding internationally once required physical storefronts, local offices, and extensive on-site operations. Digital commerce has fundamentally changed these requirements. Today, a brand in Jakarta...

For brands, the traditional “billboard” style of advertising doesn’t quite cut it now; people moved to social media, especially TikTok for Gen Z. The marketing strategy in this...

Influencer marketing has long been associated with large follower counts, where brands only work with celebrities or mega influencers. For years, most brands and agencies assumed that more exposure =...